u. However, internal ambassadors are

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Mprove the branding of who they represent; they attract a greater number of leads ; and by being a relevant person for the company's target audience, a greater amount of sales can be generated. What types of brand ambassadors exist? These ambassadors can be people internal or external to the company: its employees, its satisfied customers, company insiders or people known to your target audience.

Internal brand ambassadors Any employee can be a brand promoter, that is, comment, on their own Iran WhatsApp Number Data initiative, something positive about the company where they work, the products, services and/or news to people close to them, which will provoke intrigue and desire for the brand. , generating trust in your brand among those close to you. However, internal ambassadors are mainly people who not only know the brand perfectly and have worked with or in it, but also who are influential for its target audience.





To explain it better we will give you two examples: Carles Puyol, former Spanish footballer and former captain of the World Cup-winning national team, is now an ambassador for La Liga, his country's top professional football division. Who better than him to represent this institution? As a second example and no less important, Steve Jobs, who is he? The CEO and founder of Apple Inc. was his brand ambassador. He transmitted exactly what he is: simplicity, authority and power. External brand ambassadors Unlike employees who work for the company, there are external brand promoters, they also talk about the brand and products you offer because they have obtained the product or service and feel satisfaction fro