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June 2016: Marketing Action Calendar for Restaurants

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We say goodbye to a complicated month for restaurants due to bad weather - at least in Madrid - and welcome June, summer, terraces, late evenings and the desire to enjoy plans outside the home . For all these reasons, we must think carefully about the actions we want to develop in our business to attract as many customers as possible.

Tribute to certain foods
As we have already recommended on other occasions, choosing one of the foods that have their day on the calendar that we show you below is a good option to do something different in our restaurant.

June 3 is National Egg Day in the United States and June 4 is National Cheese Day , two products widely used in cooking. Organizing cheese days for a week or ten days, highlighting a variety each day, can be WhatsApp Number Database a success; cheese boards are becoming more and more popular, not to mention the coveted “cheese cart” that only a few high-end restaurants have.

You have several foods to choose from, choose the one that best fits with the rest of the menu and make something special, always thinking about the taste of your clientele. It is not necessary to make a large investment, it is more a question of ingenuity.

Renew your drinks menu
With the heat, people crave cooler drinks than usual, people prefer a cold beer, a tinto de verano or cocktails like mojitos and caipirinhas. The healthiest people opt for the smoothie - so fashionable right now - or iced tea. Update your drinks menu and give priority to these. June 10 and 11 are National Iced Tea Day and World Gin Day , use these two dates as an excuse to promote both products.



We also like to eat lighter things during this time , not only because the “bikini operation” is urgent, but because with the heat, cold recipes with more vegetables “go down better”, such as gazpacho, salmorejo, salads, tartares or ceviches. Another very popular option is sushi , which you can pay homage to on the 18th , since it is its  International Day.

If sushi is not in your kitchen, we recommend another action for your restaurant, since the 18th is also International Picnic Day . You have two options: make a special menu for that day and prepare it so that people can take it and eat it in the countryside or bring the countryside to your restaurant. Checkered tablecloths, wicker baskets, porcelain plates, wild flowers on the table… It can be fun, especially at the weekend.


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