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It emerged that 31% of consumers purchase a product or service that they have heard about, or seen some posts about, in an influencer's social profile. The origin of this almost unconditional trust towards "famous" people lies in the new dynamics, including social ones, of millenials. trust in influencerssource: Olapic survey Influencer Marketing: this year's trends So what will be the trends that will dominate influencer marketing in 2018? we will witness a real video boom.
The trend, widely anticipated by a must have. In fact, videos not only Liberia Email List the conversion percentage , maximizing the ROI (Return on investment), but they create trust in the user. Instagram will continue to be the primary social network through which most influencer marketers will make money this year. Compared to the past, 2018 will impose greater clarity for the user regarding the partnerships established between collaborator and brand.
Precisely to establish a relationship of greater trust with your follower, it will be essential to reduce the number of spam that decrease the quality of the content. Not only Instagram, but also Facebook and Pinterest: precisely because many brands are not present on these social networks, some brands could consider the possibility of investing in them, ahead of their competitors. Furthermore, also thanks to the new features of LinkedIn planned for this year, many companies could decide to focus on the work social network.
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