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Characterization: The process of defining the hero or villain of your brand storytelling. Much like many SMB CEOs, Jeff Hero’s job was his life. He often worked 12-14 hour days, and hadn’t taken a paycheck home in nearly a year. 4. Atmosphere: The process of instilling emotion or affinity in readers through tone, voice, and pacing. It had been a particularly cold winter in Minnesota, but no one was feeling the chill of February approaching more than Jeff Hero and his bookkeeper.
Point of View: Creating a consistent voice by choosing to tell a story in the first Iran WhatsApp Number Data or third person, and using quotation marks to signify the transition of the point of view. When we asked Jeff Hero why he decided to pursue a different operations software for his company, he shrugged: “I really didn’t feel I had much of a choice.” 6. Conflict: Conflict can be internal or external, but every story needs a problem to create interest and turn your corporate fact sheet or client data into brand storytelling.
The day before Jeff Hero decided to purchase our software, his bookkeeper gave him some sobering news. Unless their profits turned around, the company wouldn’t survive three months. Whether you’re writing a case study or blog post, your story should include all six of these basic elements. If you fail to define your hero or atmosphere, your content marketing may not compel your reader as effectively. Examples of Brand Storytelling Done Right Anyone who says B2B content marketing is easy is either a genius or new to the field.
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