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Check search volume, we recommend using Google Ads' Keyword Planner . It is originally a tool for selecting keywords to be distributed with Google Ads, but it is also often used in SEO writing. Google Ads Keyword Planner For example, a keyword with a search volume of 10,000 is more in demand than one with a search volume of 1,000. Of course, you can attract more users by targeting keywords with high search volume, but the competition is fierce and it is difficult to rank high. On the other hand, keywords with a search volume of 100 or less are in low demand, and even if they can be ranked high, they may not be worth the results, so they should not be prioritized. Therefore, if your website is in its early stages, we recommend targeting keywords with a search volume of 100 to 1,000 . Choose keywords that are related to your product or service Please choose keywords that are relevant to your product or service.
No matter how high the search volume for a keyword is, if it is poorly related to your company's products or services, it will not lead to results. For example, our service `` X Server '' is a ``rental server.'' Rental servers are mainly used for homepages (for corporations) and blogs (for individuals), so we operate owned media based on those themes and select keywords. Owned media examples Company homepage creation course for homepage beginners (this media) Otter Our Find Your Mobile Number List mission is to support those who want to create a homepage. We would like to see an increase in the number of customers using our "X Server" as a result of our support. [2] Target setting Next, set your target. To put it simply, think about what kind of people you want to read the article you are about to write. If you write articles that will appeal to everyone, the content will become abstract and you may not be able to provide value to users.
For example, although our media's main target is "people who are creating a homepage for the first time," we are even more specific when writing articles . In the article below, the countermeasure keyword is "404 not found (404 error)". Related article What is 404 not found? Explaining the causes of errors and how to deal with them Targeting not only "those who are creating a homepage for the first time," but also "those who encountered a 404 error screen while creating a homepage," in addition to explaining terminology, it introduces ways to overcome the situation. Yo. In other words, the content of the article will change depending on the target, so it is desirable to set it in advance . [3] Extract user concerns Once you've set your target, it's time to identify your users' pain points. Simply put, this is the reason why you searched for that keyword.
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